Former Apple App Reviewer

We know how
reviewers think.

AppVize Consulting helps app developers and companies get approved on the first submission — guided by real experience from the other side of the review.

1st Submission Focus
100% Insider Knowledge
0 Guesswork
App Rejected
Guideline 4.0 — Design
Your app provides a poor user experience. The interface appears to be incomplete or has significant design issues that need to be addressed.
After AppVize Review
Approved ✓
Understanding exactly what reviewers flag — and why — is the difference between a rejection and a clean approval.
48hr Turnaround
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Former Apple App Reviewer
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Former Apple Program Manager
48-Hour Standard Turnaround
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NDA-Protected Engagements

From submission anxiety to confident approval.

Most developers learn the App Store review process the hard way — through rejections. We give you the shortcut: what reviewers actually look for.

01
Share Your App
Send us your app details, build, metadata, and screenshots. We review everything a real Apple reviewer would examine before you submit.
02
Get the Insider Audit
We deliver a prioritized report identifying every guideline risk, exactly how reviewers interpret those guidelines, and precise recommendations to resolve each one.
03
Submit With Confidence
Address the issues, submit your app, and move forward knowing you have done everything possible to ensure a clean first-submission approval.

The only consultant who has actually been a reviewer.

Every other App Store consultant works from the same publicly available guidelines you can read yourself. AppVize is different — our principal consultant spent years as an Apple App Reviewer and Program Manager, evaluating thousands of apps from the inside.

That means we know not just what the guidelines say — but how reviewers actually interpret them, the patterns that trigger rejections, and the specific language that resolves appeals.

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All App Categories
Games, utilities, enterprise, health, finance, and more.
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Rejection Recovery
Already rejected? We diagnose exactly what happened and build the appeal.
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On-Call Retainers
For teams submitting regularly — expert support whenever you need it.

Ready to stop guessing?

Book a free 30-minute discovery call. We will review your situation and recommend the right service for your app and timeline.

All advice. No guesswork.

AppVize Consulting was built on a simple premise: developers deserve access to the same level of knowledge that Apple's own reviewers have. Our services translate years of insider reviewer experience into practical, actionable guidance.

We work with independent developers, startups, and enterprise mobile teams across every app category. Whether you are launching your first app or managing a portfolio of fifty, we have a service that fits your needs and budget.

All consulting is based exclusively on publicly available Apple guidelines and professional judgment. We never share Apple proprietary information.

Why our advice is different

Most App Store consultants work from the same guidelines you can read for free on Apple's website. AppVize is founded by a former Apple App Reviewer and Program Manager who spent years evaluating real submissions. We know not just what the rules say — but how reviewers interpret edge cases, what language triggers scrutiny, and how appeals are evaluated internally.

One-Time Services

For individual launches, updates, or rejections. Pay once, get expert guidance.

Starter Audit
$299
One-time · 100% upfront
Concept and category review against top rejection risk guidelines. Perfect before you build.
  • App concept & category risk assessment
  • Top guideline flags for your app type
  • Written report with prioritized action items
  • 5 business day turnaround
Delivered within 5 business days of payment.
Resubmission Support
$499
One-time · 100% upfront
Already rejected? We diagnose exactly what happened and build your remediation plan and appeal strategy.
  • Rejection notice analysis
  • Root cause identification
  • Step-by-step remediation plan
  • Apple appeal draft if applicable
  • 48-hour turnaround
Delivered within 48 hours of payment + rejection details.
Guideline Deep-Dive
$249
One-time · 100% upfront
A focused 1-hour consultation on a specific guideline area. Written summary notes included.
  • 60-minute video consultation
  • Focused on one guideline area
  • Written summary notes delivered
  • Ideal for specific compliance questions
Scheduled within 5 business days of payment.
Full Launch Package
$1,299
One-time · 50% upfront, 50% on approval
Complete end-to-end launch support. Starter Audit + Pre-Submission Review + one Resubmission Support if needed.
  • Everything in Pre-Submission Review
  • Metadata & keyword optimization
  • One Resubmission Support included
  • Priority turnaround
  • Best value for new launches
Includes one resubmission support at no additional cost.
Add-Ons
Rush Review — +$200 (24-48hr turnaround)
Dev Team Training — $1,500 (group workshop)
Guideline Monitoring — $99/month
App Store Connect Setup — $399
Monthly Retainers

On-call access whenever you're submitting, updating, or dealing with a rejection. The expert in your corner, every month.

Essentials
Essentials
$1,500/month
  • On-call for all submissions & rejections
  • Up to 2 full reviews per month
  • Email support within 48 hours
  • Monthly guideline update briefing
3-month minimum · First + last month upfront
Enterprise
Enterprise
$5,000+/month
  • Unlimited on-call access
  • Dedicated Slack channel
  • 4-hour response for critical rejections
  • Weekly strategy calls
  • Dev team training session included
  • Custom SLA available
6-month minimum · First + last month upfront
Important Notice

Apple Inc. retains sole and absolute discretion over all App Store submission decisions. AppVize Consulting does not and cannot guarantee App Store approval on any submission. The App Store review process is conducted by human reviewers whose decisions can vary. Our services provide expert professional guidance — not a guarantee of outcome. See our Client Service Agreement for full terms.

Not sure which service is right for you?

Book a free 30-minute discovery call and we will recommend the best fit.

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Your photo here
AppVize Founder
Founder & Principal Consultant · Former Apple App Reviewer & Program Manager

Before founding AppVize Consulting, our founder spent years at Apple as an iOS App Reviewer and Program Manager — directly evaluating thousands of app submissions against Apple's guidelines and making the approval decisions that developers were anxiously waiting for.

That experience gave AppVize Consulting something no other App Store consultant has: a genuine first-hand understanding of how reviewers think, what triggers rejections, how edge cases are evaluated, and what language in an appeal actually works.

AppVize Consulting was built to make that knowledge accessible to developers and companies who deserve a fair shot at getting their app approved without unnecessary back-and-forth with Apple's review process.

All consulting advice provided by AppVize is based exclusively on publicly available Apple guidelines and professional judgment developed through years of experience. AppVize does not disclose or rely on any proprietary Apple information.

Previous Role
iOS App Reviewer, Apple
Previous Role
Program Manager, Apple
Business Entity
AppVize Consulting
Location
Costa Mesa, California

Our mission

To eliminate the guesswork from App Store submissions by giving developers direct access to the expertise that only comes from having been on the other side of the review. Every developer deserves a fair, informed shot at approval — and AppVize exists to make that possible.

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Guideline Analysis
The 7 Most Common Reasons Apps Get Rejected in 2026
After reviewing thousands of apps, these are the guideline violations that trip up even experienced developers. Learn what reviewers flag most.
5 min read
Submission Strategy
How to Write an App Store Description That Passes Review
Your app description does more than sell your app — it signals to reviewers what your app does. Here is how to write one that helps, not hurts.
4 min read
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Privacy & Compliance
Privacy Labels: What Reviewers Actually Check
Apple's privacy label requirements trip up thousands of apps every month. Here is what reviewers actually verify and how to get it right.
6 min read
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In-App Purchases
IAP Compliance: The Complete 2026 Checklist
In-app purchase rejections are among the most frustrating — often ambiguous and inconsistent. This checklist covers every reviewer touchpoint.
8 min read
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Appeals
How to Write an App Store Appeal That Actually Works
Most appeal responses fail because they argue with reviewers instead of addressing the underlying concern. Here is the approach that works.
5 min read
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Game Submissions
Game-Specific Guidelines: What Reviewers Look For
Games face unique scrutiny on the App Store. From age ratings to loot boxes, here is what every game developer needs to know before submitting.
7 min read

More resources coming soon

We publish new App Store insights weekly. Subscribe to get them delivered to your inbox.

Get in touch

Whether you have a specific app ready to submit, a rejection you need help with, or just want to understand your options — we are here to help. The discovery call is free and there is no obligation.

Email hello@appvizeconsultancy.com
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Location Costa Mesa, California — serving clients globally
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Hours Monday – Friday, 9am – 6pm PT

Response Times

General inquiriesWithin 24 hours
Resubmission supportWithin 48 hours
Retainer clients (Growth)Within 24 hours
Retainer clients (Enterprise)Within 4 hours
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